Reliable web hosts aren't as easy to find as you might imagine. There is considerable competition out there with an increasing amount of web hosts, and resellers who all claim to give the consumer upwards of 99% uptime.
Reliable web hosting is the most important consideration for any website. Reliable hosting is what makes the difference between having repeat visitors and visitors who never get to see your site in the first place, let alone come back for another visit.
If your site is frequently unavailable, this can also negatively affect your site's ranking with the search engines. Search engines rank sites in order of relevance to a given topic and by their perceived importance to users - and after all, how valuable of a resource can a website be if it's always out of service?
Why is it important to have a reliable web hosting? Your peace of mind is one reason that springs to mind straightaway.
Let's say that you want to add a few new pages to your site but every time you try to upload your new content, you find that your webhost's servers are down. It's a pretty frustrating situation - and it's not one that you have to live with. It's no longer the early 90's when frequent outages were the norm.
Consumers are more demanding and won't keep coming back to a website that offers less than perfect service. Whole businesses have been lost because of the same thing, and it's this sort of problem which needs addressing the moment you realize you have it.
When is it critical to have one? It's important anyway � very important unless you have a website you aren't too concerned about people seeing; today's new search engine methods mean that reports are made each time a URL is inaccessible and this can lead to a drop in search engine rankings after so long.
If your website is for business, then you absolutely need a reliable webhost. You need hosting which not only promises uptime of at least 99.9% (which almost all hosts do) but actually delivers on this promise. It is certainly possible to have uptime better than 99.9% - the technology is there.
Suppose that your current webhosting company is giving you a real uptime of about 80%. This is an extreme example, but if your site is only up 80% of the time, you could be losing as much as 20% of your potential business. That's just not acceptable for any business.
This is affecting your earning ability, thus losing you potential revenue. Anyone you employ to help your business, in this case the webhost should not help you LOSE money!
How can you tell if you'll get reliable web hosting from a given company? You can't tell for sure until you try their service yourself. There are, however a couple of things you can do to get a better idea.
There are free tools which can monitor uptime, something every webmaster should have. If you have a site, uptime matters. Being able to monitor this all-important performance benchmark for yourself instead of relying on the hosting company to provide it is valuable.
One of the best signs of a reliable webhosting company is that they will notify customers of any planned downtime or when they expect problems with their service by email and/or a notice on their website. If a webhosting company won't give you this information, it means that they know their service isn't good enough to keep their customers from going elsewhere.
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